Skip to Content

Platform 9 3/4 London. Tourist Trap or Fun?

We’ve known for a while that Platform 9 3/4, the secret platform accessible only to wizarding folk departing for Hogwarts, really does exist in London, but it’s taken us 6 months to actually get there.

Why? My elder son is as big a Harry Potter fan as you could possibly imagine, claiming to have read the whole series 22 times, you’d think it would have been top of our list.

We’ve already stumped up the considerable cash to visit the Warner Brothers Harry Potter Studios tour just north of London and found it to be worth every cent. Heck, it was worth double to see my children open the door to the Great Hall, that’s the REAL Great Hall, as seen in the movies.

Yet we hadn’t made it into King’s Cross, an easy tube ride away, to see platform 9 3/4 London, a free attraction.  Why not?

Platform 9 3/4 kings cross london
Platform 9 3/4 London. Are the reviews right, is it a tourist trap? Or should you go visit, as we did.

We’d Read Some Terrible Reviews.

Words like “tourist trap”, “rip off” and “don’t bother” kept cropping up on the review sites. Potter fans of all ages had been disappointed and hadn’t held back in sharing their disgust online.

Well stuff the reviews, I like to find out for myself, so we went.

What is Platform 9 3/4?

Platform 9 3/4 London. Things to do in London with kids.

There’s not much to it. It’s a sign and a luggage trolley made to look as though it’s passing into the station wall, just as it does in The Philosopher’s Stone. What more could it be?

I’ve heard that the attraction used to be inside the station, on the platform, but they’ve moved it outside to reduce congestion, you can see where a new brick panel has been added to house it.

Basically it’s a photo opportunity, a fun one.

It’s also a shop. Next door, the Platform 9 3/4 shop is the only place in the world you can buy 9 3/4 branded merchandise. Yes, it’s expensive, Harry Potter merchandise is expensive everywhere, I still think it’s cool and so did the kids. The shop is small, nothing compared to the huge shop at Warner Bros or the Potter stores in Florida, but it’s fun.

Platform 9 and three quarters harry potter mug
Platform nine and 3/4 shirt london

Wait Times

We visited at 11am on a wet Wednesday in October. There were 3 people in the line in front of us. I’d read horror stories of hour long waits and expected the worst, to find nothing.

London is a very different place during the long summer school holidays, you’ll notice that everywhere, even on the streets. I wouldn’t even think of trying to visit 9 3/4 then.

It has been suggested that late at night is the time to get your photos here, no people around and maybe a few beers inside you for optimum action shots.

Photography and Photo Cost

Platform nine and 3/4 london

There is an official photographer with an assistant distributing Hogwarts scarves and helping them look wind-blown for your shot, but there is no up-front charge and everyone is free to take their own photos. If you choose to buy a professional image, they are just under £10. There is zero hard sell and the atmosphere was fun and laid-back.

Where to Find 9 3/4

Platform nine and three quarters, the sign, trolley and shop, is inside the King’s Cross Station building, under-cover near the other shops and food outlets. If you go through the station turnstiles, you’ve gone too far. Ask if you can’t find it, the staff will help you out.

Our Verdict?

Cool, very cool, a little bit of fun on a wet morning and a happy memory of London and her unique culture and connections. We think you should go.  Take the chance to try these too, everybody should try dirt flavour beans ( they were 50p cheaper at 9 3/4 than in this shop).

Have fun, take it for what it is and just enjoy!

 Bertie Bott's Every Flavour Beans
Bertie Bott’s beans were 50p cheaper at the 9 3/4 shop than in this Greenwich sweet shop.

Platform 9 3/4 is just one of the dozens of London’s child friendly tourist attractions that we have reviewed on this site. Check out the related posts below or visit our London travel directory page.

5 Beautiful Kayaking Routes in Australia
How to do Pinterest
How To Do Pinterest (Updated 2020)


Thursday 24th of March 2016

The only thing they need next is a sorting hat ceremony with a professional looking hat that is an animatronic like the Tiki Birds at Disneyland.


Thursday 24th of March 2016

Ignore the expensive shop and you'll do just fine. Most people who claim it's not that expensive have either a well off family or work two jobs themselves in our struggling economy to make ends meet.

To make a very long story short they have done things to *cover* the effects economy so that it won't be seen in the big cities so much.

One way you'll know the economy is doing better is when new car lots replace empty ones as when the economy does good for some reason people feel confident in buying or leasing new cars and all over that hasn't happened since 08 and it's harder then ever to buy a house.

If you are thinking of selling wait it out a year and see what happens if it's possible in your budget.

The Guy

Saturday 1st of November 2014

Like you I've seen a lot of negative reviews about places yet my experience often differs from the ones I've read. The thing is that people are very keen to talk about the negatives rather than the positives.

As you say, it is just a wall. What were people expecting?

I must admit to be a little bit surprised to hear they've actually moved the platform/wall :-) Little wonder that I've never noticed it when I've been to Kings Cross (we live in Yorkshire so KC is always our go to station for London).

I bet Kings Cross are quite grateful to J K Rowling for naming them in the books. It looks as though it is a nice little money spinner for them.

wendy van lubek

Monday 20th of October 2014

I visited the place twice...once when it was insise the station and there was not much to it but fun to see and again last year when it became more commercial...but more fun as well got my picture taken and it made it more real :)


Thursday 16th of October 2014

It's just a very quirky thing to see at the train station. You should go to Paddington as well and get some pics with the most famous teddy bear. I love how London embraces these fictitious characters! :-)

nomadic family life


Creator of World Travel Family

Alyson is the creator of World Travel Family travel blog and is a full-time traveller, blogger, and travel writer. A lifetime of wanderlust and now over 7 years on the road, 50+ countries allowed the creation of this website, for you. She has a BSc and worked in pathology before entering the travel arena and creating this website. World Travel Family Travel Blog has been helping you travel more, better, and further since 2012, when Alyson and James first had this life changing idea. On this site you can find endless travel information, tips, and guides plus how to travel, how to fund travel, and how to start your own travel blog.


Sharing is Caring

Help spread the word. You're awesome for doing it!